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The Zerella difference is our produce is delivered from the paddock to the store in the shortest possible time. This means you can purchase the freshest and most nutritious product… More



Spud Lite line

The humble spud isn’t quite as humble as you’d think when it comes to nutrition…

Spud Lite line


Spud Lite line

The carrot has been long acknowledged as one of nature’s superfoods…

Zerella Onions


Spud Lite line

Onions are a staple of every kitchen, adding flavour and depth to all kinds of dishes

Looking for the freshest recipes that showcase the flavours of our Zerella fresh produce … LETS COOK >

Being one of Australia’s major suppliers of potatoes, carrots, onions, there is not a lot that we don’t know about our produce.

Ask us any question about our fresh produce and we should have the answer for you.

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What is the best way to store potatoes?

Potatoes should be stored in a cool dark place, in a potato bin or basket in the pantry. If space allows, the refrigerator is a good place to store them.

What is the best way to store carrots?

Carrots should always be kept in a refrigerator, preferably in a sealed container to prevent any dehydration.

What is the best way to store onions?

Normally, they can last for several weeks (if not months) without compromising their taste or nutritional value, but it’s important to store them in a cool, dry, well-ventilated place.

Once you cut an onion, wrap whatever portion you don’t use in plastic wrap, and put it in the refrigerator. It’ll keep for about 4 days.

Is it ok to eat a potato with a tinge of green?

You should not eat potatoes with a green tinge, this tinge is from light exposure and make the potatoes toxic to eat.

Fresh Facts


Spud Lite is a potato variety that offers you a fresh and ‘lite’ taste of 25% less carbs than the average potato. Spud Lite is a golden creamy potato bursting with nutrition, naturally super tasty and incredibly easy to prepare being highly versatile.

Spud Lite social

Zerella Fresh is the major Australian supplier of the core vegetables that constitute everyday meals for all Australians.

Who we are

Zerella Fresh is a vertically integrated wholly-owned company of the Pye Family that grows, packs, processes, wholesales and distributes potatoes, carrots and onions to all states of Australia.

The story begins in 1936 with the Zerella family establishing Zerella Holdings to further drive their passion about vegetables and fresh Australian produce on your plate.

In 2009 the Zerella family grew with an 100% ownership change into The Pye Group family. The Pye family had been gradually acquiring Zerella Holdings since their establishment in South Australia in the 1990’s. To reflect the family change Zerella Holdings was rebranding to Zerella Fresh, ‘Fresh’ reflecting the true nature and objective of the business – providing fresh produce to the consumer. Furthermore this ownership change place Zerella Fresh under the existing strengths of The Pye Group family.

Our experience

From establishment, ownership change over through to now Zerella Fresh has immense experience under the belt. Here at Zerella Fresh we are constantly working towards a better future considering the environment, employment, education, customers and community. We strive to consistently deliver quality controlled products & services that meet or surpass the quality requirements and standards expected by our customers.

Zerella has an expanding export business. With more than 18,000 hectares of fresh growing land and an annual production in excess of 100,000 tonnes of potatoes, 40,000 tonnes of carrots and 30,000 tonnes of onions, Zerella is now one of the major producers and suppliers of fresh produce in Australia.


Spud Lite line

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We hope you remembered to leave some carrots out!
From our family to yours, Happy Easter to you all ✨
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6 months ago  ·  

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A massive achievement for our very own Mark Pye to win The Grower of the Year Award thanks to AusVeg SA! 👏

Mark would like to thank the whole team, as he wouldn’t be able to do it it without them.

Want to know more about how it all began?
Have a read via the link below 👇

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1 years ago  ·  

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Just a little in site into our business and the challenges at hand. www.facebook.com/821325561/posts/10160613348395562/ ... See MoreSee Less

2 years ago  ·  

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Zerella Fresh's cover photo ... See MoreSee Less

3 years ago  ·  

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